Digitas, the Connected Marketing Agency, has been named as a Leader in Gartner, Inc.’s newly published “Magic Quadrant for Global Marketing Agencies” report for the fifth consecutive year.
The report evaluates 18 digital agencies based on 20 different criteria.
“We’re proud to be named a Leader for the fifth consecutive year by Gartner, the world's leading information technology research and advisory company. We see it as a welcome endorsement of our offerings and our vision as the Connected Marketing Agency, and of what we strive to deliver for our clients daily,” said Jodi Robinson, US CEO, Digitas.
Gartner defines Magic Quadrant “Leaders” by the following:
Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.
Click here to read a copy of the Gartner 2020 Magic Quadrant report.
Source: Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Laurel Erickson, 30 March 2020.
Gartner Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Digitas is the Connected Marketing Agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com, where everything connects.