Associate Planner, Media Investment

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

Right now, we’re looking for a stellar Media Planner who’ll lead the team in bringing that transformation to life through cross-platform video – with a focus on the ever-evolving streaming landscape. Sound like you? Read on.

Job Responsibilities

What you’ll do:  

You’ll become known within the company as an expert on the advanced video landscape, collaborating with the team on day-to-day projects, and artfully translating strategies into innovative video plans – all while building robust client relationships.

Day to day, that looks something like this:

• Staying up-to-date on the latest video offerings in the marketplace spanning linear TV, streaming video and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships, etc
• Promoting a culture of shared learning and increasing visibility of video expertise within the agency
• Delivering high-quality video planning & buying for clients, serving up a smart, thoughtful understanding of how video can achieve (and exceed) objectives and goals, using data & research
• Establishing operational processes & executing with flawless attention to detail
• Partnering with Precision teams who will handle execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous communication with the activation team

Qualifications

We’re looking for an ace Media Planner who is also a delight to work with, which usually includes:

• A four-year college education and two to three years of media planning and/or buying experience (preferably with some online experience)
• An awareness of the video space – you are inspired by the rapid changes happening within it – and have a hunger to learn
• Exceptional communication skills – you’re skilled at working on a team, and problem solving and being flexible so you can roll with whatever challenges arise, client or internal
• A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

Additional Information

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