Senior Vice President, Connections Strategy (CRM)

At Digitas, we think about CRM & Loyalty as Addressable Relationships – this encompasses any interaction with a known customer.  We are looking for an SVP to help drive overall growth for the practice within Digitas. As an SVP, Solutions, CRM & Loyalty, your comprehensive CRM & Loyalty depth will be essential to the continuous advancement of the agency s CRM & Loyalty practice.  

Demonstrating an intimate understanding of consumer data and how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively sell CRM and Loyalty to solve clients business challenges through an orchestrated system of paid, owned and earned touchpoints that drive loyalty for a brand.  

Day-to-day, your role will concentrate on elevating and selling our offering for Addressable Relationships 

• Evolving and advocating our Addressable Relationships offering to clients across verticals and categories, inclusive of CRM, Loyalty and CX 

• Driving agency thought-leadership, building our narrative and developing a toolkit for consistent application of the practice; serving as the voice of the agency for current clients and new business prospects 

• Building relationships with our client leads, capability leads and other Groupe leadership to sell and/or cross-sell our Addressable Relationships offering 

• Spearheading new offerings within Addressable Relationships, collaborating with capability leads and other solution leaders to differentiate Digitas and keep us on the cutting edge 

• Leading new business and organic pitches that fall under the Addressable Relationships solution  

• Identifying partners that ladder to our Networked Experience positioning within Addressable Relationships 

• Handoff wins to activation team  

This pivotal role requires an outstanding breadth and depth of expertise (18+ years in CX, CRM or Loyalty), including a track record of impactful work experience and professional ingenuity – which means you are: 

• A savvy marketer and passionate problem-solver with deep expertise in CX, CRM and Loyalty  

• Deeply knowledgeable across data, technology, strategy, creative and measurement  

• Have a background in developing dynamic CX, CRM and Loyalty programs  

• Proven ability to identify and build differentiated offerings with strategic partners across platforms, tools and vendors 

• A strategic thought leader in CX, CRM and Loyalty 

• Able to lead and drive CRM and Loyalty pitches across capabilities and/or agencies  

• A creative provocateur and persuasive storyteller  

• A proven leader and relationship builder with an authoritative presence and confident communication style with executive-level clients; easily accessible to all levels of the agency and client organizations 

• A skilled manager with a strong history of team oversight and talent development - known for an ability to coach and grow talent, provide constructive feedback in the moment, inspire and drive change, and assemble varied groups for advantageous collaboration 

• An accomplished professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change  

Got what it takes? We’d love to hear from you. 

Digitas is an equal opportunity employer.