Social Strategist (Community Management)

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."​

Overview

As a Community Manager you will:

• Own day-to-day writing of community engagements on select social channels for a global CPG client
• Be the eyes and ears for the brand, providing insights into what their community is talking about
• Monitor for real time crises, and agile opportunities
• Keep a pulse on platform best practices and breakthrough moments in community management
• Gather insights and observations from event chatter to inform key stakeholders (alongside analytics team)
• Develop industry POVs for the latest changes in the world of social media community management
• Maintain resources like playbooks and response matrices for up-to-date best practices

Job Responsibilities

• Monitoring online conversations related to the brand(s)
• Generating consumer responses according to the brands’ voice and social playbook; and/or liaising with other brand stakeholders to take action as needed
• Identifying and engaging brand advocates and/or influencers
• Identifying and analyzing issues, patterns and trends in the social landscape relevant to the brand(s)
• Translating data from research, campaign performance and trends into actionable recommendations for the brand(s)
• Proactively escalating and communicating issues, observations, opportunities, and insights to the team
• Assisting in the development of social strategies, playbooks and creative briefs
• Learning and sharing knowledge on new social media tools, channels, formats, best practices and case studies that can continually inspire and enhance our work
• Supporting the creation of thought leadership, trainings and POVs that elevate the expertise of the social strategy team and the agency

Qualifications

• A 4-year degree and 2 to 5 years working in marketing, advertising or communications
• Hands-on experience in the global social media universe – you’re comfortable navigating platforms and formats from TikTok to Twitter, Reddit to Reels
• A passion for shaping and participating in online conversations – you’re no stranger to the comments section
• A strong understanding of marketing strategy fundamentals
• Excellent research and writing skills
• Experience with social content publishing and moderation tools (Khoros, Sprinklr, etc.)
• Demonstrated ability to back up ideas and opinions with sound, articulate rationale
• Strong presentation and public speaking skills

Additional Information