Digitas and Fetch Launch Loyalty Lite: A Turnkey Solution to Supercharge Customer Loyalty

New York, NY — June, 12th 2025 — Digitas, the Networked Experience Agency, announces a strategic partnership with Fetch, America’s Rewards App, to launch Loyalty Lite — a frictionless, fast-to-market loyalty solution designed to help brands acquire and retain lifelong customers. Whether brands are launching a new loyalty initiative or looking to enhance an existing one, Loyalty Lite offers a turnkey path to attract and retain customers. Built at the intersection of Fetch’s proprietary rewards platform and Digitas’ creative, strategic, and media expertise, the solution offers brands a powerful way to stand up or enhance loyalty programs in weeks — not months. Loyalty Lite connects brands with Fetch’s 12.5 million monthly active users through a seamless, omnichannel experience designed to drive measurable sales lift and lifelong brand loyalty. 
 

Loyalty Reimagined for Today’s Consumer

According to McKinsey, more than 70% of consumers expect personalized online interactions, underscoring the need for more relevant, responsive solutions. With an easy-to-earn rewards model, category-level insights, and retailer-agnostic flexibility, Loyalty Lite is purpose-built for modern consumers and brands alike. For consumers, that means earning faster, more personalized rewards across CPG, retail, restaurants, and more — all in one place. For brands, it means scalable retention and acquisition tools, access to verified purchase behavior, and the ability to measure performance in real time.

 

“Brands don’t just need loyalty solutions — they need strategies that keep pace with today’s consumers,” said Melissa Berger, Chief Solutions Officer, Digitas. “Loyalty Lite brings together Fetch’s dynamic rewards-based advertising and Digitas’ ability to design and activate connected experiences. It’s a smarter, faster way for brands to build meaningful relationships and drive results that last.”

 

Driving Results at the Speed of Culture

This new offering empowers brands to drive action and affinity across the entire customer journey — before, during, and after purchase. With Loyalty Lite, brands can:

• Launch retailer-agnostic loyalty programs that deliver rewards across CPG, retail, restaurant, and more — no app-switching required
• Accelerate engagement and conversion with omnichannel campaigns powered by deterministic, receipt-based conversion data
• Unlock exclusive shopping behavior insights from Fetch’s billions of verified transactions to inform targeting and creative strategy
• Drive incremental sales with personalized offers, Fetch Point boosts, and shoppable media experiences
• Optimize loyalty performance end-to-end, with full-funnel measurement and continuous program refinement backed by Digitas’ strategic and media expertise

“Loyalty Lite is a game-changer for brands looking to deliver real value quickly,” said Robin Wheeler, Chief Revenue Officer, Fetch. “By tapping into Fetch’s unmatched data and consumer engagement capabilities, even more brands can build stronger, more meaningful connections with their customers.”

 

About Digitas

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

 

About Fetch

Fetch, America’s Rewards App, empowers consumers to live rewarded and helps brands create lifelong customers through the power of Fetch Points. Designed to acquire and retain consumers, Fetch has unparalleled visibility into what people buy, capturing billions of spending transactions annually using cutting-edge artificial intelligence and machine learning technologies. Users submit 11M receipts per day and have earned more than $1 billion in Fetch Points. The app is available to download on the App Store and Google Play Store and has more than 5 million five-star reviews from happy Fetchers.

Media Contacts

Shaina Cooper, Digitas, communications@digitas.com

Karlie Fitzgerald, Fetch, press@fetch.com