In a First, Digitas wins Tribeca X Award for Feature Film for ‘The Beauty of Blackness’ Documentary

Published June 15, 2022

The powerful documentary created in partnership with Sephora, Vox Creative, and Ventureland, won in the Feature Film category.

At the 2022 Tribeca Film Festival, ‘The Beauty of Blackness,’ a film created by Digitas in partnership with Sephora, Vox Creative and its story-hunting division Epic Stories, and Ventureland, was awarded Best Feature Film. The powerful documentary tells the story of Fashion Fair Cosmetics, the first brand to create a line of cosmetics specifically for women of color.

Launched in the 1970s, the brand revolutionized the beauty industry and became a household name for every Black woman in America. The film chronicles Fashion Fair’s rise, fall, and rebirth in 2021, against a tumultuous shift in commerce and culture. ‘The Beauty of Blackness’ gives a front-row look at the massive undertaking that goes into reviving an iconic beauty brand amidst a new cultural context, how the industry has changed, and how much progress we still have to make.

The film was co-directed by Kiana Moore, VP of Epic Stories at Vox Creative and Tiffany Johnson (Black Monday, Dear White People and Twenties).

The Tribeca X win is the latest recognition for the film, which has taken home accolades at The Clios – Bronze for product/service film: Five Minutes and Over; The One Show for Full-Length Video and Brand Partnerships; ADC Awards for Motion/Film -- Documentary and Craft in Motion/Film-Direction. The film was also named to the LA Independent Women Film Awards and was a finalist at the Campaign Brand Film Awards, Campaign US Power of Purpose and AICP.

This win is a first for Digitas and Publicis Groupe. The agency was previously named a finalist in the short film category for “A Woman’s Place,” a documentary created in partnership with KitchenAid, Vox Creative, and Ventureland.

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