Get in, Beauty Lovers: Sephora Brings Shoppers Directly to Beauty Experts

Since March, usage of social media — including social networking sites and user-generated streaming platforms, like YouTube — has spiked, presenting both an opportunity and a challenge for brands. According to GlobalWebIndex, 40% of users 16 years old to 64 years old worldwide are spending more time on social media.

Life is turbulent right now, with concern around politics, human-rights issues, and the ongoing pandemic. People are living in a period of uncertainty, and this is reflected through their comments and behavior online.