GoCart

Integrated Media

Total Commerce

Challenge

While digital wallet usage had yet to reach mass market adoption, it was on its way to becoming the gold standard in the near future, and the marketplace was quickly becoming crowded. FIS wanted to get ambitious Independent Software Vendors (ISV’s), who supplied businesses with payment technology, and innovation-seeking enterprise merchants to add GoCart to their offering. They also wanted to create a halo for the consumers to drive product awareness.

Insight

GoCart played a key role in smoothing out the overall check-out experience, especially online, where shopping carts were being abandoned before check-out, driving a loss of sales for businesses and unhappy customers. Merchants, shoppers, software vendors, and developers all wanted better ways to transact but lacked confidence in making the best choice in a crowded, noisy space.

Introducing GoCart

FIS and Digitas launched GoCart as the game-changing, future-proof digital wallet that vanquished the obstacles of conversion, so businesses get paid. No more passwords. No more long forms. No more abandoned shopping carts.

Digitas created a strategic foundation for the brand, which included a value proposition, connection strategy, and go-to-market plan.

Upon campaign launch, Digitas also created a brand identity and developed launch assets for both B2B and B2C audiences that highlighted the friction and customer pain points GoCart solved for. The cohesive campaign included a website, digital/social assets, photography shoot, and video production.

47M

impressions
72K

clicks
123K

page views

Awards

Awarded Gold for Best Commercial Up To 2 Minutes

Awarded Bronze for Creative Commerce-Payment Solutions

Shortlisted for Branding Systems/Identities: Digital and Branding Systems/Identities: Integrated

Shortlisted for Design: Branding