Pressroom

Forget what you think you know about “young consumers.” South Africa’s youth are purpose natives: they live at the intersection of technology, identity and purpose and they expect brands to show up with more than products. Their message is clear: stop selling, start serving.

IAB South Africa’s Connected Commerce Committee aims to align its work with the global IAB Connected Commerce agenda, which champions smarter measurement, AI-powered personalisation, shopper-centric design, and media convergence across platforms and retailers.

Digitas has taken a bold step, embarking on an identity transformation, but from the beginning of this journey, we knew it was more than a simple visual refresh. It was a fundamental shift; a move to connect creativity, data, and technology into a single, unified ecosystem.

Africa’s creator economy is expected to increase by 28.5% from $3.08bn to $17.84bn by 2030. This is a cultural and economic opportunity, one that speaks directly to Africa’s next generation of entrepreneurs and highlights a massive shift in how brands can engage meaningfully across African markets.

The continuing shift of shopping habits across digital and physical channels has led Publicis Groupe Africa to bring its creative, media, data and platform expertise under one roof.

Nomika Singh-Govender, General Manager: Business Management at Digitas, on how the agency’s rebrand combines global scale with local insight to create powerful connected experiences for its clients

The digital landscape is constantly evolving, presenting both opportunities and challenges for businesses. With marketing playing a crucial role in a business’s sustainable growth strategy, it’s more important than ever to understand emerging trends to implement actionable frameworks for success.

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The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to $480 billion by 2027.

With backing from TikTok, Gopuff and KERV.ai, next-gen social offering helps brands develop shoppable social experiences with cultural relevance.

Research finds that 81% of people are starting to debate whether the content they see online is real; 55% of people think AI will never impede human creativity

The Global Leader in Innovative Casual Footwear Leverages Cutting-Edge AI and Blockchain Technology, Enabling Fans to Unleash Their Creativity

Following the recent introduction of Digitas AI, an AI-powered operating system and tool suite, the new creative leadership combined with the investment in technology, underscores Digitas’ commitment to strengthening its networked creativity approach.

"AI’s role in enhancing collaborative creativity and elevating experiences is transformative. Digitas AI heralds an era of smarter, faster, and more creative solutions for our clients." – Adam Birkenhead, Chief Operating Officer, Digitas

Melissa Berger elevated to newly created Chief Solutions Officer role, and Publicis veteran Ali Amarsy joins as Chief Strategy Officer

Sephora, Digitas and NBCUniversal to Deliver Groundbreaking Limited Docuseries Celebrating Latine Beauty Entrepreneurs

Lanzi brings a wealth of commerce expertise to the full-service, integrated marketing agency.

Digitas has been honored with Campaign US awards from the 2023 Agency Performance Review and Agency of the Year Awards for its outstanding work in the industry.

The powerful documentary created in partnership with Sephora, Vox Creative, and Ventureland, won in the Feature Film category.

Publicis Groupe Earns Inaugural Holding Company Designation Within A-List & Creativity Awards

Publicis Groupe is proud to announce that nine of its U.S. agencies

have received the “Best Places to Work for LGBTQ Equality” accolade by receiving a perfect score of 100 on the Human Rights Campaign (HRC) Foundation’s 2022 Corporate Equality Index (CEI) – the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace equality.

This year’s Digitas NewFront focused on “Eat the Book”, a four-part digital series launched in partnership with Hello Sunshine (Reese Witherspoon’s Production Company) and Digitas client KitchenAid.

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• Digitas, the Connected Marketing agency, today announces its wins for Digital Network of the Year, Media Network of the Year, and Silver in Media Agency of the Year from advertising and marketing publication Campaign US.

Digitas Partners with 3% Movement to Create New Branding for 2021 Super Bowl Tweet Up

Publicis Groupe Agencies Earn Top Marks on Human Right’s Campaign’s 2021 Corporate Equality Index

Digitas Shortlists in 6 Campaign Agency of the Year Categories

Digitas Wins Gold, Silver & Bronze at the 2020 North American Effies

Digitas Creates New Design to Replace Mississippi Flag A Banner for Everyone