Whatsfordinner - Bring the Heat

    Creative Experiences
    Integrated Media

Challenge

With winter on the way, whatsfordinner wanted to increase signups to their website. The goal being to offer South Africans some classic and seasonal meal inspiration using Unilever’s fantastic product range.

Insight

South Africans are always looking for new and easy recipe ideas. - especially for during the cold winter season. Luckily whatsfordinner was ready to serve up delicious daily winter recipes.

Tuck into a recipe e-book that Brings the Heat

The campaign featured a downloadable e-book full of winter warmer recipes that were guaranteed to Bring the Heat to South African households. Social media posts, YouTube Bumpers and web banners directed users to the site where, all they have to do was sign up in order to download the free Bring the Heat recipe e-book. And let’s just say, delicious winter meal inspiration was served.

Hellmanns Dinner
Hellmanns Dinner
Dinner
  • 285 407

    New users

  • UNILEVER

    Database grown

  • CRM

    Programme - enriched

Awards

Shortlisted for Assegai Award

Shortlisted for Assegai Award