
Challenge
In South Africa, loadshedding, or electricity blackouts, is a pretty common occurence. So, how do you make sure that consumers can still enjoy delicious meals, even when there’s no electricity to cook with?
Insight
When loadshedding strikes, frustrated South Africans need a back-up plan when things go dark during dinner time. Luckily fan favourite Hellmann’s was there to assist by serving up some ingenious dinner solutions...
Introducing Dinner in the Dark - quick, simple and delicious recipes that don’t require power to serve up something yummy. By leveraging real-time data of when loadshedding was about to strike, we are able to warm consumers while also providing them with an easy dinner solution - no electricity
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