
Challenge
Practicing good hygiene habits is the best way to keep kids healthy and attending school. So, how do you make an important issue like hygiene education engaging for kids?
Insight
Millions of South African children miss school every year due to illnesses that can be easily avoided with healthy hygiene habits. Unilever wanted to help break the chain of infection – by turning hygiene education into a super fun game for kids to play!
What better way to engage kids than with games? We created Hygiene Heroes, an e-learning platform that gamified hygiene education. Parents and teachers registered kids online to get them started, and after watching educational videos, the kids were awarded with increasingly challenging, germ-busting games.
Database grown
Programme enriched
Benefits highlighted
School days missed