#MadeInMzansi

    Creative Experiences
    Total Commerce

Challenge

There’s so much for Gen Z to celebrate South Africa. But how do you get them to do that when they love short-form content, but there isn’t very much local content that appeals to them?

Insight

Gen Z lives and breathes TikTok! With the introduction of YouTube Shorts, the goal was to get the youth off TikTok and YouTube Shorts. The best way to do this? With content relevant to South Africa’s youth market - especially the short form videos they love so much.

A Gen Z celebration of everything #MadeInMzansi

We used Heritage Day (a South African holiday celebrating the country’s rich heritage) to create a Mzansi-filled feed and hijack the YouTube Shorts algorithm. With the help of local influencers, we created #MadeInMzansi, a Shorts channel that celebrated everything the country has to offer. Content was created for all digital channels to challenge Gen Z to show us what’s so special about SA.

Shorts
Create
Style
Flava
Snap
Rainbow nation
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