Sho’t Left Perfect Match

    Creative Experiences
    Integrated Media

Challenge

Searching for your perfect travel deal can be difficult and time consuming. South African Tourism needed to make discovering perfect travel offers quicker, easier, and more exciting to increase bookings and leads.

Insight

During Travel Week, SA Tourism partnered with the local tourism industry to offer special deals for ONE WEEK ONLY. Dating apps quickly match people with potential partners online. We wanted to make it just as quick, easy, and exciting for users to find their perfect travel deal.

Deal matching - in the form of a dating app!

Perfect Match was a first-of-its-kind travel deal aggregator, designed to match users with personalized travel offers through an intuitive, engaging interface reminiscent of popular dating apps. Instead of swiping through potential partners, users swiped through irresistible travel experiences.

Its match
Welcome screen

Database integration

By seamlessly integrating with SA Tourism’s extensive database, the platform enabled users to find and book their ideal getaway with just a swipe. The campaign’s execution amplified the excitement through various touch points;

  • A simplified user journey on a dedicated microsite, ensuring a frictionless browsing and booking experience.
  • Social media buzz, where we showcased unmissable offers, driving engagement and FOMO.
  • Community involvement, leveraging social conversations and user-generated content to build momentum and amplify reach.

     
Devices
Devices swipe

The campaign ignited a passion for local travel across South Africa. Users embraced the simplicity of finding personalized deals in seconds, making booking decisions faster than ever before.
The Perfect Match campaign delivered outstanding business results, transforming the travel deal-hunting process into a seamless and enjoyable experience. With a surge in bookings and lead generation, the campaign proved that travel discovery could be just as thrilling as finding the perfect date.

  • 3,500+

    Users on the website every 30 mins at peak of the campaign

  • 44%

    Increase in booking enquiries from previous year

  • 3.6M

    Video views on TikTok