YouTube Made for You Creator Acquisition

    Creative Experiences
    Integrated Media

Challenge

YouTube is the go-to video and livestream video platform. But, the rise of short-form content platforms has grabbed Gen Z’s attention across Africa.
 

Insight

There is all about creator potential platforms has exploded. Gen Z audiences across Africa, a digital company was needed to draw Gen Z Africans back onto YouTube and increase usage of the platform in Africa.

Made for you

5 creators inspired 4000 creators

“Made for You” is a campaign that used social media to get more users interested in short-form and livestreaming content across Africa that centred on YouTube.

A lot of Africa’s notable YouTube Shorts creators were recruited to inspire Africa to educate, entertain and create content published with YouTube Shorts.

5 creators inspired 4000 creators through local market ultra-targeted over 50 000.

The YouTube Made For You Shorts with over 85 million views and even increased discovery of African content on the platform.

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  • 85M

    Views on #MADEFORYOU

  • 62 000+

    Growing pieces of content

Awards

Bookmarks 2024 finalist

Bookmarks 2024 finalist

Red Giraffe award

Red Giraffe award