Company Description
Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic.
Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films.
We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media.
Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas — The Networked Experience Agency.
Overview
#LI-FD1
If you’re a commercially minded MarTech or CRM leader who loves translating complexity into clarity, and wants to do career-defining work alongside some seriously smart people, this could be your next move.
What you’ll be doing
As our MarTech Lead, you’ll sit at the heart of customer engagement strategy, bridging business ambition with MarTech capability to drive real commercial outcomes.
You’ll:
- Lead the definition of CRM and lifecycle marketing strategies across acquisition, retention and lifetime value
- Translate business objectives into scalable MarTech solutions, using platforms such as Braze, Segment, and mParticle
- Act as a trusted senior client partner, confidently presenting recommendations in clear, non-technical language
- Guide cross-functional teams across Strategy, Data, Marketing and Engineering to land high-impact execution
- Shape customer journey design, segmentation and campaign frameworks that enable personalisation at scale
- Review and challenge existing CRM approaches to continuously lift effectiveness and performance
- Set best practice across documentation, standards and quality controls—contributing to playbooks and capability uplift
- Support new business and pitch work, bringing strong MarTech thinking into solution design
No two days look the same, you’ll balance roadmap thinking, stakeholder leadership and rapid problem-solving in a fast-moving, high-volume customer environment.
What we’re looking for
You don’t need to tick every box, but you should bring a strong point of view, commercial curiosity and a passion for customer-led growth.
Ideally, you’ll have:
- 7+ years’ experience in MarTech, with at least 2+ years leading CRM or lifecycle strategies that deliver measurable business impact
- Hands-on experience across MarTech ecosystems, including Braze and CDPs such as Segment or mParticle
- Background working with high-frequency consumer brands (QSR, retail, eCommerce or hospitality)
- The ability to influence senior stakeholders through clear, outcome-focused storytelling
- Experience working across global and local teams
- Exposure to platforms such as Adobe or Salesforce Marketing Cloud (a plus)
- A structured, pragmatic approach with a strong commercial mindset
Most importantly, you’re someone who enjoys connecting dots, simplifying complexity, and helping teams do their best work.
Additional Information
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.
Enjoy all the perks that come with our network offering:
- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
If you don t tick every box in this ad, please don t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn t be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.