Pressroom

If 2025 was the year marketing learned to live with AI, 2026 will be the year it decides what to do with it.

Her innovative approach to client service and fierce commitment to diversity and inclusion make Menage a remarkable ally to work with.

Digitas’ Sarah Heitkamp, national head of strategy, and Simon Brock, executive creative director, on why fan-fuelled growth should be every marketer’s obsession.

Exclusive: The former VML Commerce MD will drive momentum, remain “people-first and customer-obsessed”, champion creativity, and establish “healthy competition” between Sydney and Melbourne, she tells LBB’s Brittney Rigby alongside CEO Davy Rennie

ALDI Australia and Digitas have unveiled ALDIfy, a digital platform that turns trending social media recipes into accessible, shoppable meal ideas.

Plus, the CEO of Digitas and Balance has reshaped his team “for a future we had promised to McDonald’s,” reports LBB’s Brittney Rigby. After retaining the CRM business, the brand is now “asking us to step further forward in the creative process and come with intelligence”

B&T’s Best of the Best is trucking on and in some style. Over the last couple of weeks, we’ve revealed the Best of the Best indie media agency chiefs and the indie creative agency bosses. But this week, we’re shifting gears.

Bravery. It’s what earns the attention, applause and awards. Just look at this year’s standout Australian campaigns at Cannes Lions, like Telstra’s bravely crafted films, Suncorp’s bold creative business transformation and Finch’s eyebrow-raising bold health message. Works that cut through on the global stage by not playing it safe.

Exclusive: She joins a leadership team CEO Davy Rennie has spent six months strengthening, including chief client partner Millie Menage, head of intelligence Elise Morris, and ECD Simon Brock, reports LBB’s Brittney Rigby

CRM, CX and Commerce agency Digitas Australia has announced that it will strengthen its partnership with global customer engagement platform Braze, becoming part of the Alloys Partner Program.

McDonald’s Australia has extended its CRM contract with Publicis Groupe’s Digitas.

With backing from TikTok, Gopuff and KERV.ai, next-gen social offering helps brands develop shoppable social experiences with cultural relevance.

Research finds that 81% of people are starting to debate whether the content they see online is real; 55% of people think AI will never impede human creativity

The Global Leader in Innovative Casual Footwear Leverages Cutting-Edge AI and Blockchain Technology, Enabling Fans to Unleash Their Creativity

Following the recent introduction of Digitas AI, an AI-powered operating system and tool suite, the new creative leadership combined with the investment in technology, underscores Digitas’ commitment to strengthening its networked creativity approach.

"AI’s role in enhancing collaborative creativity and elevating experiences is transformative. Digitas AI heralds an era of smarter, faster, and more creative solutions for our clients." – Adam Birkenhead, Chief Operating Officer, Digitas

Melissa Berger elevated to newly created Chief Solutions Officer role, and Publicis veteran Ali Amarsy joins as Chief Strategy Officer

Sephora, Digitas and NBCUniversal to Deliver Groundbreaking Limited Docuseries Celebrating Latine Beauty Entrepreneurs

Lanzi brings a wealth of commerce expertise to the full-service, integrated marketing agency.

Digitas has been honored with Campaign US awards from the 2023 Agency Performance Review and Agency of the Year Awards for its outstanding work in the industry.

The powerful documentary created in partnership with Sephora, Vox Creative, and Ventureland, won in the Feature Film category.

Publicis Groupe Earns Inaugural Holding Company Designation Within A-List & Creativity Awards

Publicis Groupe is proud to announce that nine of its U.S. agencies

have received the “Best Places to Work for LGBTQ Equality” accolade by receiving a perfect score of 100 on the Human Rights Campaign (HRC) Foundation’s 2022 Corporate Equality Index (CEI) – the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace equality.

This year’s Digitas NewFront focused on “Eat the Book”, a four-part digital series launched in partnership with Hello Sunshine (Reese Witherspoon’s Production Company) and Digitas client KitchenAid.

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• Digitas, the Connected Marketing agency, today announces its wins for Digital Network of the Year, Media Network of the Year, and Silver in Media Agency of the Year from advertising and marketing publication Campaign US.

Digitas Partners with 3% Movement to Create New Branding for 2021 Super Bowl Tweet Up

Publicis Groupe Agencies Earn Top Marks on Human Right’s Campaign’s 2021 Corporate Equality Index

Digitas Shortlists in 6 Campaign Agency of the Year Categories

Digitas Wins Gold, Silver & Bronze at the 2020 North American Effies

Digitas Creates New Design to Replace Mississippi Flag A Banner for Everyone