Digitas Australia deepens strategic partnership with Braze through Alloys Partner Program
CRM, CX and Commerce agency Digitas Australia has announced that it will strengthen its partnership with global customer engagement platform Braze, becoming part of the Alloys Partner Program.
In line with its global strategy as The Networked Experience Agency, Digitas will partner with Braze to enable more of Australia’s leading brands to leverage sophisticated customer engagement strategies that drive loyalty and retention to fuel business growth.
Digitas will build a dedicated Braze capability that is focused not only on maximising the effectiveness of the platform's capabilities for its partners but also on maximising its creative potential.
Davy Rennie, Digitas and Balance Australia CEO said, “When technology and creativity combine to answer real customer insights and pains, growth flourishes. We believe that our creative firepower, led by Simon Brock, has the ability to create lifelong intimate relationships at scale with customers.”
Digitas Australia recently announced a new operating model that places intelligence at the heart of every part of the business, with five core practices Intelligence, Creative, MarOPs, Commerce and Integrated Media.
Rennie added, “Our partners need an agency who knows their customers inside and out, magically appearing one step ahead of customer needs at all times. With products as powerful as Braze and our creative capabilities, we have a combination of magic and logic that will unlock an unfair share of growth.”
Chris Johnston, Director, ANZ Partnerships Braze said, “We’re excited to deepen our global partnership with Digitas by joining forces with Digitas Australia. Together, Braze and Digitas provide a powerful combination of creativity, intelligence, and technology, to help Australian brands take the craft of customer engagement to new levels, to drive sustainable growth and ROI."
"We’ve been impressed by the way the Digitas Australia team has fully embraced Braze, demonstrated by the great work they are already doing with leading companies in this market. We’re excited to partner with them and see how far we can go together.”
