Visa: Even Better.

    Campaigns
    Comms Strategy
    D2C Strategy

Challenge

Visa is the world’s #1 payment brand, having sat in Aussie shoppers’ wallets for over 40 years. But in the cutthroat game of digital wallets, the battle is no longer at the checkout. It’s on the 'save card' screen. So, we were tasked with creating a campaign that brought excitement and cultural relevance back to the brand at the exact moment people make a purchase.

Insight

Aussies love a deal, but more than that, they love feeling like they’ve outsmarted the system. We tapped into that truth to reframe Visa not as a utility, but as an upgrade and tied this insight in with the very practical task of rewarding shoppers for saving Visa as their default card. The idea: Visa makes everything “Even Better.”

The world’s #1 payment brand just got even better

To make it happen, we launched “Even Better” a high-energy campaign to prove that the world’s #1 payment brand just levelled up. We locked in exclusive offers with three of Australia’s e-comm heavyweights: Amazon, The Iconic and Menulog, then hit every channel that mattered to online shoppers: Twitch, BVOD, social, digital, and straight onto the platforms themselves.  

Visa
Visa
Visa
Visa

But Amazon, Iconic and Menulog shoppers are very distinct beasts. Different moods, different aspirations and very different vibes. This meant we had to create unique stories that naturally resonated with each audience group and tailor the content for each channel. “That sounds like a lot of deliverables” we hear you say. Yes! There were over 200 unique assets and Twitch streams spread across the Internet.

Visa

Impact

We made shoppers feel something again for Visa, and at the exact moment where it counts.
 

  • Generated millions in sales and hundreds of thousands of orders
  • Strengthened Visa’s position at the crucial save-card moment
  • Amazon’s most successful customer incentive campaign in Australia
  • Millions

    in generated sales

  • 100k+

    offer redemptions