DigitasLBi People On The Move: Dave Marsey + Christian Birk

San Francisco, CA, United States

DigitasLBi announces today Dave Marsey, EVP/Managing Director of San Francisco, elevates to Chief Growth Officer of DigitasLBi North America. Christian Birk, Managing Director of Denmark and Norway, will succeed Marsey as the new EVP/Managing Director of San Francisco. Both appointments begin August 29. Birk and Marsey will report to North American CEO Tony Weisman.

“Dave has the ingenuity and creativity to help us win and grow – that’s why he has one of the best new business run rates within the global network,” said Weisman. “His proven talent as a skilled relationship and team builder has followed him throughout his nine-year journey at the agency. We are so very proud of his story.”

“Christian and DigitasLBi San Francisco go hand-in-hand. Both hold visionary ideals and a proven record of determination to innovate and move us all forward,” said Weisman. “He brings an international background to an office that creates internationally recognized work and results for our clients. We are thrilled that Christian is joining us and moving to the U.S. with his wife and daughter.”


Christian has been with the agency nearly 6 years — he joined in 2011 and led over 100 unicorns as Managing Director of Denmark and Norway. As San Francisco’s new EVP/Managing Director, he will lead all aspects of office life, business, and culture for nearly 100 unicorns, including account management, all capabilities, talent, growth, and operations. Christian has held several positions at DigitasLBi, including Nordic Director of Media & Strategy. He’s worked on global strategy, technology, and marketing programs for many of the agency’s international clients, including IKEA, Volvo, Carlsberg, Maersk, Carlson Rezidor, and Danfoss. Christian’s career started when he founded his first web agency at the age of 14. Since then he has also worked at McKinsey, IBM, Vodafone, and was a part of starting zyb.com. He has worked in Copenhagen, Hong Kong, and London.


Dave has been with DigitasLBi almost ten years — he joined in 2006. As Chief Growth Officer he will drive new business and continue to reside in SF. Dave has driven global business developments across the agency network in a hyper-competitive market while overseeing global client engagement in multiple industries, including retail, travel, and entertainment. He’s a recognized strategic marketer and innovator in the social and content space, having led Taco Bellʼs Cannes Lion-winning Social Media Blackout campaign. Dave’s committed to diversity, inclusion, and philanthropy as president and board member of First Graduate, which helps students become the first in their family to graduate from college. He spent twelve years as an Adjunct Professor at the University of Chicago’s Graham School of General Studies and was the recipient of their 2012 Excellence in Teaching Award.


Client Roster: Home to eBay, Taco Bell, Sony PlayStation, Pandora, PIRCH and others.

Fresh Leadership:Carlos Ricque, new SVP Creative Office Lead; Jocelyn Lee, new SVP of Media; Klaus Schlechner, new SVP of Strategy and Analysis.

Fresh Awards:

Two Cannes Lions: Bronze Cyber Lion for Social and a Silver Lion in the Media: Digital and Social category for the Taco Bell “Blackout” campaign that launched the first Quick Service Restaurant (QSR) mobile ordering and payment app.

Webby: Best in Advertising: Food & Beverage for Taco Bell Mobile Ordering App. *The Taco Bell Mobile Ordering App has also won Adweek’s Media Plan of the Year, One Show, IAB Mixx Awards, Effie Awards, and Shorty Awards.

–“Best and Brightest” Companies to Work For and “Best of the Best Overall” Elite Award by National Association for Business Resources (NABR).

Fresh Work:

Horizon Zero Dawn’s “Watchers” Step Out Of The Game At E3

DigitasLBi Elevates pirch.com Experience

eBay’s Find Your Perfect

DigitasLBi is a modern, data-inspired agency. We fuse creativity, data, and technology to help our clients transform their business. A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com.

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