Senior Analyst, Data and Analysis

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

This Senior Analyst delivers data-driven strategic marketing insights to our clients. Each member of the team is aligned to one or more clients and works closely with other DS team members, our clients, and colleagues across other disciplines such as: Client Management, Search, Media, Strategy, User Experience and Technology. In this role you will lead data-driven portions of projects across a large account, working with data leadership and fellow analysts. Core areas of focus for this group include applications in customer segmentations, testing frameworks, media and advertising measurement and optimization solutions, personalization, and forecasting.

Job Responsibilities

• Analyze performance data for one (occasionally multiple) track of client’s business
• Compile regular reporting deliverables, including insight delivery
• Build ad-hoc analyses as needed to unearth platform, experience, or market-level learnings
• Craft client-facing presentations communicating insights, including data visualizations
• Independently identify client needs to guide analysis/propose potential projects
• Collaborate with fellow internal discipline teams within account to build recommendations and optimizations off data trends
• Own data portions of client presentations, with expectation to participate and present as needed
• Effectively communicate complex ideas to client contacts and internal partners
• Own usage of respective data platform and guide additional learning
• Guide measurement planning and project data requirements to inform technical implementation

Qualifications

Additional Information