Senior Content Associate

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

• Content Strategy:
• Translating client objectives into exceptional strategies, developing programs that effectively communicate a client’s value proposition
• Building trusted client relationships, keeping them apprised of competitive activity, behavioral shifts, and consumer trends
• Mastering research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)
• Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations how to optimize content formats, layouts, CTAs, headlines, etc.
• Keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing
• Contributing to the development and documentation of best practices across channels, platforms, and formats

• Partnerships:
• Nurturing relationships and leading communications with publishers, social platforms, talent agencies, influencer-creators, designers, filmmakers, writers, etc.
• Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations
• Managing pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content
• Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client

• Media:
• Working closely with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges
• Managing the trafficking and implementation of digital media as well as monitoring campaign

Qualifications

• 4-year degree and 3-5 years experience in multichannel marketing at either an agency (e.g. in Media Planning), a media company (e.g. Branded Entertainment Division), or similar entity 
• A track record of working on innovative, content-heavy media programs, an understanding of the media planning/trafficking process and fundamental media metrics and calculations
• Ability to create compelling presentations; technical and design proficiency in both PowerPoint and Keynote
• Exceptional communication and writing skills—you’re poised, precise, empathetic, and confident in your recommendations
• Impeccable attention to detail, excellent time management, and the ability to stay organized amidst multiple concurrent projects
• A can-do attitude, a curious mind, and the motivation to learn 

The ideal candidate also will have:

• Digital marketing experience with Sports/Fitness brands or in the Retail sector
• An eye for talent and experience managing influencer-led marketing campaigns
• Proficiency in Excel, Prisma, comScore, Google Campaign Manager
• Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere Pro
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional Information