Digitas’ expanded data scope will help connect the dots across Samsung UK’s direct-to-consumer business.
Digitas UK has announced it has been named Samsung Electronics Co., Ltd UK’s new direct-to-consumer analytics partner, further deepening its relationship with the electronics giant.
Already a strategic partner, Digitas’ expanded data scope will help connect the dots across Samsung UK’s direct-to-consumer business, delivering integrated intelligence and helping to unlock new growth.
The work will cover onsite analytics, commercial analytics, and optimising data platforms and technology infrastructure.
Digitas won the account following a competitive pitch. It will lead on the work as part of Publicis Groupe’s dedicated Samsung Constellation team, formerly One Publicis Team Samsung.
Tom Morey, DTC Director at Samsung Electronics Co., Ltd UK, said: “As our DTC business continues to grow, it is more important than ever to improve our understanding of our customers, and develop experiences that are built around their needs. The Constellation and Digitas UK team have been a key partner in helping us deliver growth in recent years, and we are excited to expand this partnership into new areas, as we continue to evolve.”
This win expands Digitas’ relationship with Samsung, having been awarded the CRM account in 2020 and connecting data, creative and media to connect with consumers and drive sales.
Matt Holt, chief strategy officer at Digitas said: “This win reflects the successful strategic relationship we have with our Samsung clients. With this new remit, we’ll continue to build on the integrated intelligence journey we started with the CRM business and deliver the strategic and technical bedrock to support Samsung’s ambitions.”