Digitas UK is the new Marketing Week's Top 100 official head sponsor

Marketing Week is once again seeking to celebrate marketers who have connected with colleagues and customers to deliver impact for their brand, through their fifth annual Top 100 list, sponsored by Digitas UK.

Marketing Week will celebrate effective marketing leadership this year with the fifth annual Top 100 Most Effective Marketers list.

With the cost-of-living crisis and the shifting tectonic plates of the global economy continuing to define business priorities, 2023 is already shaping up as a critical year for kick-starting growth in the post-pandemic era.

Against this backdrop, the 2023 edition of the Marketing Week Top 100, sponsored by Digitas, will again offer the definitive showcase of what makes an effective marketer, profiling and acknowledging the achievements of 100 UK marketers across 10 sector categories. Marketing Week's search starts now, and will culminate in the naming of the Top 100 in October, followed by the announcement of the Marketer of the Year at the Marketing Week Awards in November.

Russell Parsons, editor-in-chief of Marketing Week, says: "Marketing Week is all about elevating the influence and impact of marketing and marketers. We do that by holding the industry to account and by showcasing achievement. The Top 100 is very much about the latter. By celebrating effective marketing leadership, we are not only giving due credit to those that are achieving in a very challenging environment, we also hope to inspire others by showing what is possible."

As this year’s headline sponsor of the Marketing Week Top 100, Digitas CEO Jen Berry says the agency is "proud to be championing marketers who are creating a better future and propelling business forward".

She adds: "In a complex, ever-changing world, marketers face innumerable challenges, but also huge opportunities. Those who are successfully creating meaningful connections within their organisations as well as with their customers, and are creating real positive impact, should be celebrated. We’re looking forward to shining a spotlight on the best marketers of 2023."