Digitas has appointed Wendie Stone as global strategy partner and Sarah Sandford as strategy partner to boost the agency’s brand experience credentials.
The two senior appointments will work on Digitas’ Mondelēz account and support the growing business, with Stone taking on a newly created global role while Sandford will lead strategy for European and UK markets, as well as building out the agency’s brand experience capability.
Sandford joins from BMB, where she was acting heading of strategy and worked on accounts such as Farrow & Ball, Breast Cancer Now and La Famiglia Rana. Prior to this she was planning director at Isobel, heading up strategy for 15+ brands including JET, Whole Earth and Healthspan, and at VCCP covering Molson Coors and Unilever. She also spent four years at Leo Burnett, leading McDonald’s award-winning ‘Good to know’ trust strategy and launching the new ‘Experience of the Future’ restaurants, as well as four years at M&C Saatchi working across Lucozade, Direct Line and the Olympic Delivery Authority’s ‘Get Ahead of the Games’ behaviour change campaign, which won an IPA Effectiveness Gold. She will report into Digitas Head of Strategy Charlene Charity.
Stone was previously head of planning at TBWA, and before that strategy partner and European disruption director, starting there as a board account director at Simons Palmer Clemmow Johnson prior to its merger with TBWA. During her time at there, she looked after global and local accounts, including Häagen-Dazs, Whiskas, Aquafresh, Pedigree, Virgin One, Abbey, Organic Trade Board, Jameson, LDV and UNICEF. She also worked at McCann Erickson on Cereal Partners and Nurofen, and was most recently a strategic consultant, working with Lil-lets, Rajah spices and Marie Stopes International. She will report to Mondelēz global chief strategy officer Corrine Malsert.
Matt Holt, chief strategy officer said: “I am delighted we’ve been able to secure the talents of Sarah and Wendie. They’re both heavyweights in the brand space but with a modern mindset, using strategy and creativity to build brands in new ways. I can’t wait to see where they take Mondelēz and the agency overall.”
Stone said: “I’m thrilled to join Digitas and back working with my first love, FMCG. Mondelēz has so many great brands, and Digitas and the Publicis Groupe have such a fantastic curious, inventive and collaborative ethos, I think we are going to have a ball together!”
Sandford said: “I’m excited by Digitas’ future-ready proposition and its strong and caring company culture. Mondelēz has an excellent portfolio of brands and I can’t wait to get stuck in.”