Associate Director, Search Engine Optimization

Location: New York
Published: Wed, 09/10/2025
Job ID: 2025-122328
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Company Description

 

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

 

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As Associate Director of Search Engine Optimization, you’ll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that’s on the cutting edge of search technology, GEO and AI-powered search, and Organic Commerce strategies. You will play a key role in developing and overseeing integrated SEO, AIO/GEO, and organic marketplace initiatives (including Amazon, Walmart, and other retail platforms) to drive holistic organic performance growth for our clients.

Job Responsibilities

Day to day, your responsibilities will include:

  • Clearly and convincingly presenting SEO, AIO/GEO, Local Search, App Store Optimization (ASO), and organic commerce capabilities to clients and best practices to internal teams.
  • Developing and presenting proposals and recommended tactics across search engines, generative search platforms, app stores, and online marketplaces.
  • Leading process improvement efforts to stay ahead of evolving trends in AI-powered and generative engine optimization.
  • Overseeing the development and execution of Organic Commerce strategies for platforms such as Amazon, Walmart, and emerging eCommerce channels.
  • Developing or approving all scopes of work that include SEO, AIO/GEO, and organic commerce initiatives.
  • Ensuring excellence and accuracy in all client deliverables, including those involving generative search and marketplace optimization.
  • Collaborating with Delivery Managers on project timelines and with Staffing on resource needs, ensuring the integration of AIO/GEO and organic commerce specialists where needed.
  • Developing and maintaining high-quality talent in the areas of SEO, generative search, and organic marketplace optimization.

Qualifications

  • A four-year degree in marketing, computer science or a related field
  • 6+ years of combined experience in search engine optimization, project management or account management
  • Proven leadership skills and prior experience managing a team
  • Experience scoping projects, providing forecasts and driving ongoing process improvement
  • Strong analytical and problem solving skills – and a knack for details
  • Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
  • Knowledge of HTML, JavaScript, and CSS
  • Outstanding leadership and people management skills
  • Stellar communication and presentation skills – you’re poised, articulate and convincing
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
  • Knowledge of and experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools
  • Preferred: Experience with Organic Commerce platforms (such as Amazon, Walmart, Instacart, etc.), including optimization of product listings, organic ranking strategies, and marketplace analytics
  • Preferred: Expertise in Local Search strategy and optimization for multi-location businesses
  • Preferred: Hands-on experience with App Store Optimization (ASO) for iOS and Android applications

Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

 

Digitas is an equal opportunity employer.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 
 
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
 
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
 
Compensation Range: $95950 - $150995. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/22/2025.
 
All your information will be kept confidential according to EEO guidelines. 
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