Vice President Director, Paid Social

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

As social media continues to take a greater share of consumers’ time and client investment, Digitas’ world class team of paid social specialists is growing. You’ll be part of a team that’s keeping a pulse on the constantly evolving social media landscape, where new features and advertising opportunities are popping up daily. This role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).

You’ll take ownership and direct responsibility for management within the Paid Social practice on a large portfolio of brands in the retail vertical, leading strategy development, client relationships, marketplace negotiation, implementation, and performance analysis for full funnel campaigns.

As a Vice President/Director, Paid Social, you’ll manage direct reports across the east coast, ensuring your client is provided excellent service and award-winning strategies.

Job Responsibilities

Day-to-day, your role includes:

• Translating brand marketing objectives into succinct paid social strategies that impress and excite our clients, and transforming marketing challenges with cutting-edge executions
• Proactive in developing social media expertise within the marketing and media industry, and helping to develop the paid social capabilities within the agency
• Playing a key role in spotting issues with core client teams and in developing new client relationships
• Ensure best practice and innovation in all activities; fostering knowledge sharing across capabilities and teams
• Maintaining and improving the success of social media platform relationships (client-specific and agency-wide)
• Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
• Effectively and enthusiastically representing Digitas – you’ll be the face of our company, the person whom staff and clients alike look up to
• Participate in the training of junior team members as needed.

Qualifications

• Bachelors degree plus 10 to 12 years of advertising experience, including at least three years of hands-on paid social experience and five years of supervisory experience.
• Experience in the retail vertical a must, preferably across a portfolio of brands
• An exceptional grasp on media planning, negotiation, optimization, and performance analysis and an impressive understanding of the whole digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it
• Experience managing large scale Paid Social Campaigns, inclusive of TikTok, Facebook/Instagram, Pinterest, X, YouTube, Snapchat, and emerging platforms – both tactically and strategically. You get the role of paid, owned, and earned social strategies, and how they work together. You know how to flex your media plan depending on your clients’ goals and objectives, and you’ve got the awards to prove it
• Stellar communication skills: You’re articulate, poised, straightforward – and, above all, you’re thoughtful & kind
• Strong project management and performance management skills – you are crystal clear when it comes to delegating and providing feedback
• Knowledge of qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successes
• High levels of integrity, autonomy, and self-motivation
• A willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional Information