Vice President Director, Search Engine Optimization

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

As Vice President, Director of Search Engine Optimization, you’ll provide leadership and strategic vision to the search marketing team.  You’ll build the agency’s search practice (SEM and SEO) to support aggressive revenue growth and take the Digitas brand to the next level of global recognition.

Job Responsibilities

• Directing long-term and short-term strategic marketing efforts to meet both market share and sales goals

• Helping to assess and pursue new business opportunities while maintaining the company’s existing strengths
• Keeping a firm pulse on changes to the marketplace and industry, adjusting marketing plans accordingly 
• Developing a world-class search marketing team that will scale and thrive as the business grows
• Effectively using tools to automate and scale the business in an efficient, cost-effective manner
• Ensuring excellence and accuracy in all client deliverables and working with Managers/Directors to present them
• Developing or approving all scopes of work that include search engine optimization
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs

Qualifications

• A four-year degree and at least 10 years of experience in a marketing management position with relevant SEO experience (Master’s degree, creative agency experience and international exposure are preferred)
• A clear, insightful vision for the future direction of the marketplace, with a track record of thought leadership
• Deep familiarity with the digital environment and an understanding of business from both market and P&L perspectives
• Strong analytical and problem solving skills – and a knack for details
• Knowledge of HTML, JavaScript, and CSS
• Outstanding leadership and people management skills
• Stellar communication and presentation skills – you’re poised, articulate and convincing
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

Additional Information