Associate Director, Social Strategy

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Associate Director, Social Strategy

As an Associate Director, Social Strategy, you will play a key leadership role on our team, guiding the development and execution of breakthrough social strategies and team structures across a high-profile client in the Retail space. This is a rare opportunity for a true T-shaped strategist—someone who combines deep expertise in social media with broad fluency in creative ideation, and client management/consultation.

Job Responsibilities

You’re the right person for this role if:

• You thrive in the grey and can lead without handholding
• You’re a bit of a “planager,” able to merge client management with strategic prowess
• Collaboration, collaboration, collaboration. Whether it’s working across teams (especially data, commerce, production), with clients, or with the IAT, you’re a team player
• You love providing mentorship and guidance to junior team members, helping to elevate the team’s overall strategic output
• You can speak to Social and Influencer strategies and campaigns equally, having activated both
• You’re resourceful – able to get help from the right folks on the team or figure out the right tools to get you what you need (working smarter, not harder)
• You keep a firm pulse on pop culture, emerging platforms, and digital trends—identifying new opportunities for brands to lead, not follow

Day-to-day, your role includes:

• Diving deep into social listening insights to unlock opportunity audiences and social communities for our brand
• Serving as a trusted advisor and consult to clients and deftly managing relationships
• Collaborating with social and influencer leads to push the social and influencer practice, contributing to team structure development and ways of working
• Translating social and cultural insights into compelling creative briefs and big ideas that push brands into cultural relevance
• Developing and executing integrated social and content strategies that drive engagement, brand love, and measurable results
• Partnering closely with creative, influencer, and analytics teams to deliver cohesive programs and insights
• Keeping a firm pulse on pop culture, emerging platforms, and digital trends—identifying new opportunities for brands to lead, not follow

Qualifications

We’re looking for impactful experience, which typically includes:

• 6–8 years of digital and social experience—agency, brand, or publisher-side—ideally with a mix of content, creative, influencer and campaign leadership
• Exceptional client management skills—adept at navigating complex organizations and building trust
• Driving strong relationships and collaboration across an IAT
• Experience understanding how to navigate the nuances of a dated brand with many siloes
• Expert level ability leveraging social listening and insight tools to unlock a social community (Quid/Brand Watch, platform-specific insights tools i.e. TikTok Creator Search Insights, Reddit Answers, Facebook Audience Insights, Spate, StatSocial)
• A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends
• Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of what’s next
• Experience crafting creative briefs and inspiring breakthrough ideation
• Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands
• Expertise in organic social, with high familiarity and sophistication in paid amplification, including influencer strategy and measurement
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations
• A collaborative, solutions-oriented mindset and a passion for mentoring others

Additional Information