Senior Analyst, Commerce Media

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Right now, we’re looking for a crackerjack Commerce Media Strategy Senior Analyst who’ll help to lead the team in bringing that transformation to life – someone known for incredible strategic thinking, brilliant client interaction and stellar management skills.

Sound like you? Read on.

Job Responsibilities

You’ll become known within the company as someone who can tackle quality control for all commerce media planning, oversee the activation team on day-to-day projects, and artfully translate strategies into innovative media – all while building robust client relationships and developing your talent.

Day to day, that looks something like this: 

• Delivering high-quality Retail Media planning for clients, serving up a smart, thoughtful understanding of how digital marketing can achieve (and exceed) objectives and goals
• Own retail media budget management via flowchart document. Ensure accuracy of flowchart document, lead monthly actualizations & stewardship of document with clients
• Help lead yearly annual planning for retail media for clients, with ability to apply client business objectives to Commerce media across several brands and categories
• Collaborating with the media activation team to ensure synergies across planning & execution
• Review and share feedback on media plans to ensure accuracy of dollars
• Own Managed Service relationships with retailers with support from activation team
• Manage and track day to day client requests, own timelines, and delegate to activation team members as necessary
• Develop an understanding of how commerce can drive our client’s business and size opportunities
• Track & manage budgets, retailer spend, etc., and partner with the Commerce analytics team deliver reporting to clients
• Perform thorough, insightful campaign analysis, including reporting and optimization recommendations
• Oversee budgeting process and performance evaluations to optimize resources and talent development
• Generate, share and track RFP with RMN rep in partnership with the internal and client team
• Communicate with client on IO and PO updates or changes

Qualifications

• A four-year college education and 2+ years of media planning and/or buying experience, with a focus Retail Media Display
• Strong organization skills and ability to enforce team upholding of timelines and milestones
• Strong familiarity with the digital environment and a clear understanding of retail media planning and buying process (multi-channel knowledge across search and display)
• Experience working with key retailers either in a self-service or managed service Display capability across Amazon, Walmart, Target, Kroger, Instacart, Criteo, etc.
• Project management experience and ability to multitask; meticulous organization
• Understanding and experience with campaign automation tools preferred (i.e. Pacvue)
• Exceptional communication skills – you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
• An analytical mindset with an ability to pull insights from multiple, large data sets
• A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces and new ideas

Additional Information