Social Strategist

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We’re looking for an outstanding Social Strategist – a social-native, culturally-fluent subject matter expert to help us bring that transformation to life through social channels. Sound like you? Read on.

What you’ll do:  

As a Social Strategist you’ll directly manage owned social channels for a portfolio of brands, serving as a founding team member as we stand up social campaigns for the first time on one of our newest and most exciting accounts. As part of the larger Strategy team, you’ll also support the development of insights and briefs to guide the brands’ campaigns and long-term approach to social marketing.

Job Responsibilities

Day-to-day, your role includes:

• Monitoring online conversations related to the brand(s)
• Generating consumer responses according to the brands’ voice and social playbook; and/or liaising with other brand stakeholders to take action as needed
• Identifying and engaging brand advocates and/or influencers
• Identifying and analyzing issues, patterns and trends in the social landscape relevant to the brand(s)
• Translating data from research, campaign performance and trends into actionable recommendations for the brand(s)
• Proactively escalating and communicating issues, observations, opportunities, and insights to the team
• Assisting in the development of social strategies, playbooks and creative briefs
• Learning and sharing knowledge on new social media tools, channels, formats, best practices and case studies that can continually inspire and enhance our work
• Supporting the creation of thought leadership, trainings and POVs that elevate the expertise of the social strategy team and the agency

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• A 4-year degree and 2 to 5 years working in marketing, advertising or communications
• Hands-on experience in the social media universe – you’re comfortable navigating platforms and formats from TikTok to Twitter, Reddit to Reels
• A passion for shaping and participating in online conversations – you’re no stranger to the comments section
• A strong understanding of marketing strategy fundamentals
• Excellent research and writing skills
• Experience with social content publishing and moderation tools (Khoros, Sprinklr, etc.)
• Demonstrated ability to back up ideas and opinions with sound, articulate rationale
• Strong presentation and public speaking skills

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional Information