Associate Planner, Media Investment

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Right now, we’re looking for a stellar Associate Planner who’ll lead the team in bringing that transformation to life through cross-channel and cross-platform (Linear, Addressable, OLV, Audio, Display, Paid Social, and Paid Search) investments with a focus on the ever-evolving media landscape. Sound like you? Read on.

Job Responsibilities

You’ll become known within the company as an expert on the cross-channel media landscape, collaborating with the team on day-to-day projects, and artfully translating investment strategies into innovative media plans – all while building robust client relationships.

Day to day, that looks something like this: 

• Staying up-to-date on the latest cross-channel media offerings in the marketplace, spanning traditional linear TV, addressable TV, digital OLV/Display, Paid Social, and Paid Search, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships, etc.
• Promoting a culture of shared learning and increasing visibility of cross-channel expertise within the agency
• Delivering high-quality planning & buying for clients, serving up a smart, thoughtful understanding of how cross-channel media can achieve (and exceed) objectives and goals, using data & research
• Establishing operational investment tracking processes & executing with flawless attention to detail
• Partnering with cross-channel investment teams who will handle the execution and campaign maintenance, working cross-functionally to spread knowledge and establish continuous communication with all activation teams

Qualifications

We’re looking for an ace Associate Planner who is also a delight to work with, which usually includes:

• A four-year college education (preferably with some agency/marketing work or internship experience)
• An awareness of the media landscape – you are inspired by the rapid changes happening within it – and have a hunger to learn
• Exceptional communication skills – you’re skilled at working on a team, and problem solving and being flexible so you can roll with whatever challenges arise, client or internal
• A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Got the sparkle? Apply if you believe your unique skills are a fit. 

Digitas is an equal opportunity employer.

Additional Information