Vice President Director, Data and Analysis

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

• You’ll serve as a key Digitas thought leader, aligning digital strategy with a client’s broader business goals and objectives.  Your clients’ needs will vary, and may include integrated marketing, media, segmentation, and/or primary research
• Lead a dynamic team to deliver performance analyses across multiple lines of business in a fast-paced, quick-turn environment

• Lead and strengthen ongoing client relationships by exceeding expectations across all aspects of the engagement
• Serve as go-to client and internal resource for strategic issues such as competitive landscape analyses, technology points of view, and budgeting decisions
• Perform assessments to help clients understand their current marketing and analytics capabilities and identify enhancement opportunities
• Build and execute a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Foster creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Determine new opportunities among existing clients and participating in new business initiatives
• Contribute to the overall Data & Analysis capability through thought leadership and work innovation
• Provide support, coaching, and training to assist in career development

Qualifications

• 14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team of experienced employees
• Strong analytical, critical thinking, and problem solving skills
• Experience with business intelligence platforms like Looker Studios
• Knowledge of modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, DSPs, etc.)
• General knowledge of or direct experience with the media industry
• Proven leadership ability with strong client relationship skills
• In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• At ease in front of the client, as in-person presentations and meetings are vital in this role
• Open to travel as needed

Additional Information