CRM Pulse
CRM from hindsight into foresight.
Most CRM audits look backwards. They report on clicks, opens and conversions but miss the real story: the growing Connection Gap between what brands send and what people actually experience.
CRM Pulse is Digitas’ AI-enabled performance intelligence platform built to close that gap transforming CRM from a channel into a truly Connected Experience.
No decks. No data dumps. No hindsight. Just live intelligence, intelligent recommendations, and continuous optimisation: all in one intuitive interface.
What is CRM Pulse?
CRM Pulse is the heartbeat of your Connected Experience ecosystem.
Clients simply provide their email history and raw performance files. Our AI-enabled technology connects the dots, revealing where experience breaks down, where value is lost, and where deeper connection can be created.It’s your always-on connection intelligence layer.
What does it do?
CRM Pulse:
- Connects fragmented CRM data into one living source of truth
- Applies AI-driven pattern recognition to expose hidden Connection Gaps across content, cadence, timing and journeys
- Transforms performance into a live, interactive experience hub for clients and Digitas teams
- Embeds recommendations directly into the platform — not as theory, but as next best actions
- Continuously evolves as new data flows in, ensuring optimisation never stops
The benefits
With CRM Pulse, brands unlock:
- True Connected Experiences – understand how every message builds or breaks connection
- Clarity at speed – immediate visibility of where experience is working and where it’s failing
- Smarter growth loops – prioritise the moments that create loyalty, not just opens
- Faster value realisation – move from insight to action in real time
- One connected source of truth – aligning marketing, data, creative and tech around the same growth signals
The outcome
CRM Pulse turns CRM into the nervous system of your Connected Experience strategy.
It continuously senses, learns and adapts — closing the Connection Gap between brand intention and human experience.
No more reporting on the past.
No more disconnected programs.
Just CRM that creates meaningful, measurable connection — at speed.