Publicis takes Holdco of the Year as winners announced at Mumbrella Awards
Published July 24, 2026
Australia’s top marketing, media and creative talent was recognised at the annual Mumbrella Awards on Thursday night at the Star in Sydney.
Among the night’s biggest winners was Publicis Groupe, which took home the inaugural Holding Company of the Year award, based on shortlistings and wins on the night.
Howatson and Company emerged as the night’s most-awarded agency, taking home five trophies including PR Agency of the Year and Ad Campaign of the Year for its Seasol campaign Dirty Old Secrets, which also won Best Influencer or Creator Strategy.
Two new awards also debuted this year: Brand of the Year and Industry Leader of the Year, which went to MYOB and Society CEO and founder Dena Vassallo, respectively.
Agency awards were shared across the industry, with Thinkerbell winning Full-Service Agency of the Year, Special taking Creative Agency of the Year and Zenith Media claiming Media Agency of the Year.
Today the Brave, Plus Also Studios, Equality Media + Marketing and jnr. also received top honours.
Droga5, Atomic212, VML, jnr and Orphan were also among the agencies to secure multiple wins.
Meanwhile, Campaign winners included Uber Advertising’s BWS Grab & Go (Best Use of Retail Media), Atomic212 s All Kinds of Useful (Media Campaign of the Year), Hatched and Special’s Mum-nipulate the Algorithm (Best Use of Data and Insight in Marketing), and Droga5 Aotearoa’s The Hard Rated Homecoming (Experiential and Live Campaign of the Year).
Uber Advertising also collected three awards, including Sales Team of the Year, Best Use of Retail Media for BWS Grab & Go and the Mumbrella Award for Innovation alongside Atomic212 for Test Rides.
Check out the full list of winners and photo gallery below.
Film & Motion Craft
Flight of the Finch – Howatson+Company with FINCH Company & Wavemaker for Allianz Australia
Design and Visual Craft
Winner Incommon – Howatson+Company with The Dor Foundation for Sydney Jewish Museum
Digital and UX Craft
ALDIfy – Tasty Trends at ALDI Prices – Digitas with Zenith Media for ALDI
Creative Excellence in AI and Emerging Tech
The Hidden Eye Test – VML with Prospex Park, Burson & Wavemaker for 1001 Optometry
Real-Time and Responsive Marketing
The Laws of Cricket – Droga5 ANZ, part of Accenture Song with Betty Wants In for Asahi Beverages & Victoria Bitter
Best Influencer or Creator Strategy
Dirty Old Secrets – Howatson+Company with Good Oil, Team Inspire IPG Media Brands for Seasol International
Best Use of Retail Media
BWS Grab & Go – Uber Advertising for BWS
Best Use of Data and Insight in Marketing
Mum-nipulate the Algorithm – Hatched & Special for Kitchen Warehouse
Content Marketing Strategy of the Year
Coke Studio: Uncovered – BRING for Coca-Cola
Social-First Idea of the Year
Ausify Your Algo – Bureau of Everything
Experiential and Live Campaign of the Year
The Hard Rated Homecoming – Droga5 Aotearoa, part of Accenture Song with Eden Studios for Asahi Beverages & Hard Rated
Omnichannel Campaign of the Year
Macca’s Grinch Meal – Wieden+Kennedy Sydney with OMD Australia for McDonald’s Australia
TV Ad of the Year
Flight of the Finch – Howatson+Company with FINCH Company & Wavemaker for Allianz Australia
Media Campaign of the Year
All Kinds of Useful – Atomic212º for Origin Energy
Small Budget, Big Impact
Donate Your Age – Orphan with Tribal Apes & Rumble for Children’s Cancer Institute
Creative Effectiveness
Go On a Robe Trip to Rotorua – jnr. for RotoruaNZ
Pro Bono Campaign of the Year
Donate Your Age – Orphan with Tribal Apes & Rumble for Children’s Cancer Institute
Purpose and Impact Campaign
Don’t Mine What’s Mine – Emotive for Deep Rising
Sustainability and Responsibility in Marketing
Join the Charge & 80 Years – 3rdspace for NRMA & Boral
Mumbrella Award for Collaboration
Bandanna Day – ARN with UM, SCA & Nova for Canteen
Mumbrella Award for Bravery
Great Sex Starts With Consent – ACT Government with Tee Pot Films & Universal McCann
Mumbrella Award for Innovation
Test Rides – Uber Advertising with Atomic212º for BMW Group Australia
Brand of the Year
MYOB
Emerging Talent of the Year
Winner Andrew Bao & Charlie Dejean, Creative Team, VML
Sales Team of the Year
Uber Advertising
Marketing Team of the Year
Bank of Queensland
Emerging Agency of the Year
Jnr.
Specialist Agency of the Year
Plus Also Studios
PR Agency of the Year
Howatson+Company
Mumbrella Award for Culture
Equality Media + Marketing
Ad Campaign of the Year
Dirty Old Secrets – Howatson+Company with Good Oil, Team Inspire IPG Media Brands for Seasol International
Independent Agency of the Year
Today the Brave
Full-Service Agency of the Year
Thinkerbell
Industry Leader of the Year
Dena Vassallo, CEO & Founder, SOCIETY
Media Agency of the Year
Zenith Media
Creative Agency of the Year
Special
Holdco of the Year
Publicis Groupe