ALDIfy: Taste the trends for less.

    Creative Experiences
    Shoppable Media Experiences
    Campaigns

Challenge

ALDI has a special place in Australia’s heart as the location for our “first shop”. It’s the place we go for staples and weekly favourites before popping over to a competitor store for the more niche items on our list. They came to us wanting to challenge this idea, asking for a tool that customers could use to increase their perception of ALDI’s product range.

Insight

Food trends are having a serious moment on TikTok. Yet three in five Australians (62%) say choosing what to cook is stressful – even as social media floods them with inspiration. ALDIfy was born from that cultural tension: people want to taste the trends, but time and decision fatigue get in the way.

ALDIFY

Taste the trends for less, without breaking the bank

We created ALDIfy, a digital hub for trend-driven food inspiration that’s breaking the internet, without breaking the bank.

Working through Publicis Groupe’s connected platform of capabilities, we built a connected experience that merged data, AI, and creativity to make mealtime easier than ever.

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ALDIfy
ALDIfy

👀 AI-Driven Trendspotting

Publicis’ Cultural Fluency Tool scanned social platforms to spot emerging food trends in real time. Our purpose-built AI agent then converted them into shopping lists using grocery items that are available in any Australian ALDI supermarket.

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🛒 Instant Shoppability

Consumers could select from a carousel of recipe cards, and then bring them to life by purchasing ingredients via DoorDash, ALDI’s delivery partner.
 

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ALDIfy

📣 Teaser-Driven Launch

‘Taste the Trends’ debuted through teaser eDMs and social seeding, targeting shoppers already engaged with online food culture.
 

ALDIfy
ALDIfy
ALDIfy
ALDIfy
ALDIfy

The Impact 

From scroll to shop, from basics to buzz, this is what happens when creative intelligence meets cultural appetite.
 

  • 2min+ avg session duration
  • 90% of visitors were first-time visitors to the ALDI website
  • 2% conversion rate
     
  • 2min+

    avg session duration

  • 90%

    new-to-site audience

  • 2%

    conversion rate