Brand Experience
    Connected Campaigns

Grocery is a fiercely competitive industry, with small percentage swings in market share worth millions in revenue. ​

​Like all highly competitive markets, grocery is noisy with many voices seeking attention.​

​Countdown challenged Digitas to create a better connection with customers to help win the daily battle for household spend. 


“Show me you know me”​

​Our programme delivers a consistent yet personal experience for each individual customer integrated across digital channels.​

​1. CDP​

We combine online and offline data, run 82.5 billion calculations to understand how each customer shops, which products they buy, and what they want to hear about. ​

​2. Dynamic Creative​

This creates 200 data points to dynamically personalise experiences across email, web, mobile and media. ​

​3. Precise Engagement​

High quality, scaled engagement to ensure right message, right channel, right time​

​4. Measurement​

Continuous learning and improvement at product, campaign, and programme level.​

Business Impact

The programme shows Countdown customers Countdown knows them and their needs. ​

​The programme has delivered an incremental spend of $15 per customer.​

​Engagement rates of between 25 & 50% depending on programme & level of personalisation.

  • $15

    Increased weekly spend

  • 50%

    Engagement rate

  • 1m

    Unique emails per week

  • 20

    Year partnership

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