
myCountdown
Grocery is a fiercely competitive industry, with small percentage swings in market share worth millions in revenue.
Like all highly competitive markets, grocery is noisy with many voices seeking attention.
Countdown challenged Digitas to create a better connection with customers to help win the daily battle for household spend.
“Show me you know me”
Our programme delivers a consistent yet personal experience for each individual customer integrated across digital channels.
1. CDP
We combine online and offline data, run 82.5 billion calculations to understand how each customer shops, which products they buy, and what they want to hear about.
2. Dynamic Creative
This creates 200 data points to dynamically personalise experiences across email, web, mobile and media.
3. Precise Engagement
High quality, scaled engagement to ensure right message, right channel, right time
4. Measurement
Continuous learning and improvement at product, campaign, and programme level.


Business Impact
The programme shows Countdown customers Countdown knows them and their needs.
The programme has delivered an incremental spend of $15 per customer.
Engagement rates of between 25 & 50% depending on programme & level of personalisation.
- $15
Increased weekly spend
- 50%
Engagement rate
- 1m
Unique emails per week
- 20
Year partnership