Solid Starts

Worlds Most Popular Parenting App

    Connected Campaigns
    Brand Experience

Solid Starts is a small, female-owned start-up that provides doctor-reviewed content and guides parents to navigate the process of starting babies on solid foods. With demand for a mobile app at an all-time-high, they needed a partner with a full suite of connected capabilities to test, launch and optimise for a rapidly growing user base. That partner was Digitas Australia. 


We collaborated closely with Solid Starts to understand their business roadmap alongside their key customer needs to develop a UX, content, design and technical solution for a mobile application MVP and long-term development plan. The application offers a full suite of content and data through an easy-to-use mobile interface, with a subscription offering that allows parents to track and plan their child’s food calendar with full integration of educational content from Solid Start's various channels. 

Empowering care-givers worldwide

By using a lean design process to understand and validate what’s important to care-givers introducing new foods to babies, we were able to prioritise in-app utilities that continue to provide value for our diverse global user base – cementing our position as the world’s most popular parenting app.


We're proud to have partnered with Solid Starts and excited to grow and support their community of parents all around the world. 

Lizzie Strobel Head of Production
  • #1

    Parenting app on Google Play

  • 1M

    Downloads since launch

  • 5/5

    Average app store review

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