Tourism Australia

Live From Aus

    Connected Campaigns
    Social Marketing
    Brand Experience

In the wake of devastating bushfires and a global pandemic, Australia’s tourism sector was facing its most difficult period ever. To help the industry survive, Tourism Australia needed to inspire local and international audiences to start planning their next Aussie holiday at a time when they couldn’t leave home.


Live From Aus - a virtual Aussie holiday, delivered via social, TV, PR and digital, reconnecting the world with the best of Australia, on the hour every hour, for an entire weekend.

How we launched the campaign

We launched the unique integrated campaign via a live broadcast television event that continued into a full weekend schedule of live Australian experiences, streamed to the world on Facebook, YouTube and

48 hours of live streams

With attention grabbed from the big screen, we delivered deep experiences on the small, handing over the reins to over 40 tourism industry operators and entertainment personalities to share the incredible breadth of Australia’s tourism offering, delivered through 32 immersive live streams across Tourism Australia’s social and digital channels.


The results have been fantastic: engaging 35 million people across 40 countries, generating 226 million social impressions and 1,765 pieces of media coverage and a 141 per cent increase in industry leads.

Susan Coghill Chief Marketing Officer
  • 34M

    Social views

  • 127M

    Unique social users reached

  • 1B

    Global reach through PR

  • 10X

    Spike in search for Australian holiday experiences

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