Taubmans Digital Transformation

Total Commerce

Websites & Apps

B2B Expertise

Challenge

As Australia's colour leader, Taubmans needed a digital experience that did more than showcase products. It needed a platform that could help customers make confident decisions, support partners across the ecosystem, and create value at every stage of the purchase journey. The existing global website structure limited local flexibility and made content management slow and complex. As customer expectations evolved, Taubmans needed greater control, faster execution and a platform built for the realities of the Australian market.

Insight

Colour selection sits at the intersection of emotion, inspiration and technical precision. Different audiences need different levels of support. DIY customers are looking for confidence and reassurance. Designers and specifiers need accuracy and access to specification-ready information. Trade professionals benefit when customers arrive informed and ready to make the right choice. The opportunity was to create a connected experience that reduces complexity and helps every customer move forward with confidence.

Building a Connected Conversion Engine

Working closely with stakeholders across the business, we reimagined the role of the website. Rather than a static brand destination, it became a connected conversion engine designed to drive better customer decisions and stronger commercial outcomes.

Designed Around Real Decision-Making

The experience was built to help customers navigate choice with confidence:

More than 30,000 colours, each with its own dedicated page
Precise, downloadable colour assets
Connected pathways between colour, product and application
Tools to explore complementary colours and finishes

DIY Support That Builds Confidence

To better support customers throughout their project journey, Taubmans introduced:

A dedicated DIY hub featuring guides, how-to content and projects
Real product imagery in real-world environments
Guided product selection tools
Colour exploration experiences designed to reduce friction and simplify choice

Impact

Taubmans now operates on a flexible, locally managed digital platform that strengthens distributor relationships, delivers a more customer-centric experience and provides a scalable foundation for future growth.

30,000+

Spec-ready, searchable colour pages
Months to Minutes

Content updates dramatically accelerated
3 to 1

Three websites unified into a single purpose-built platform