WEBINAR: Building B2B Relationships in the Networked Era
DIGITAS WEBINAR | THURSDAY, SEPTEMBER 4TH | 12 PM ET
Top Trends Transforming B2B Marketing in 2025
B2B is in the midst of a total shakeup, with today’s buyers expecting more relevance, more transparency, and genuine connection like never before.
It’s no longer just about getting in front of decision-makers; it’s about earning trust with whole buying teams, creating personalized experiences, and finding ways for your brand to stand out in a digital world that’s overloaded with noise.
In 2025 and beyond, B2B will no longer feel like business—it will feel human.
Join Digitas for a candid look at what’s really driving the next wave of B2B growth. We’ll unpack the latest trends that matter—from AI-powered personalization and data-driven strategies to the rise of influencer partnerships and the power of emotional storytelling.
- 10+
people are involved in making a buying decision.
- 121%
YoY growth in intent data usage in B2B; understanding buyer signals is more critical than ever.
If you’re ready to play a smarter B2B game, let’s get to work. In this session, we’ll cover:
- The trends and shifts you can’t afford to ignore—plus how to actually act on them
- Practical strategies for reaching, influencing, and converting today’s complex buying groups
- Real-world examples from brands who are doing it right
- A fresh take on why brand matters more than ever—and how yours can break through