Associate Director, Connections Strategy/Innovative Experiences- Gaming

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Associate Director, Connections Strategy/Innovative Experiences- Gaming

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work.

At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

We believe technology is not a peripheral force, but one that sits at the center of culture, shapes our perceptions, and defines the way we connect with brands and each other. That’s why we’ve created the Innovative Experiences team. When the instruction manual doesn’t exist, we help our clients deliver emerging tech roadmaps, build future-proof brands, and create innovation in their industry. 

To accelerate this ambition, we’re looking for an Associated Director of Innovative Experiences with a focus on gaming - someone who is passionate about solving client business problems through the use of innovation & emerging technology.

Sound like you? Read on.

Job Responsibilities

What you’ll do:  

You’ll define new ways to connect by harnessing the possibilities contained within emerging technology to satisfy our clients business and brand objectives and build connections with consumers.

Day-to-day, your role includes:

• Being a “translator”- you can both speak technology (i.e. you know what DAO, PFP and NFT stand for) AND are able to explain it simply and succinctly to those who don’t
• Deep understanding of gaming culture, platforms, and ecosystems — from AAA to indie titles, Roblox to Fortnite Creative, and the emerging role of user-generated content in brand engagement.
• Identifying gaming-specific trends and opportunities for brands, including platform mechanics, player behaviors, in-game commerce, and creator economy shifts.
• Maintaining relationships with key players in the gaming industry — including developers, publishers, platform reps, and top gaming creators
• Rigorous research and analysis of clients and their communication ecosystems and identifying how emerging technology fits in
• Inspiring and briefing creative teams on a wide array of technology-driven projects from avatars to g-commerce 
• Writing product playbooks to better define our offerings 
• Conducting competitive analysis and consumer research 
• Developing POVs and thought-leadership that keep Digitas teams and clients privy of emerging media and technology opportunities
• Partnering with Creative Strategists, Experience Strategists, UX, Technologists, Production and Strategic Intelligence to build end-to-end solutions for clients
• Conducting and participating in brainstorms
• Build trust and collaborative relationships with clients and agency partners
• Pitching new ideas to existing clients or to bring in new clients or scopes of work 
• Ideating innovative media architecture plans for brands, using experience maps, consumer journeys, and brand-engagement platforms

Qualifications

This role will require strong, impactful work experience, which typically includes:

• 3+ years of professional experience in an innovation role 
• Impressive knowledge in the world of emerging technology, particularly gaming– you keep a pulse on what’s happening, and you offer smart POVs on how businesses should adapt accordingly
• Comfort working in gray- you can build and adapt your strategic output in an ever-changing space without a blueprint
• An unwavering passion for marketing, and an unstoppable drive to bring the best work to life
• Research ambidextrous- must respect, understand, and flawlessly execute qualitative and quantitative methods and able to extract meaning from data
• Excellent analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
• Effective time-management, impeccable organization, and the flexibility to adapt quickly to changes
• Collaboration at your core- you partner seamlessly with creatives, account and project management, and technologists to come to solutions and inspire big ideas 
• Amazing communication and presentation skills – you’re articulate, straightforward, and engaging
• Ability to work on a variety of projects- you can both act as a lead and serve as a supporting player on other team projects
• Confidence- you aren’t afraid to challenge the status quo but know how to navigate difficult conversations to build trust with clients and agency partners
• Ability to distill complex ideas and information 
• Turning data and insights into action- you know how to identify 

Apply if you believe your unique skills are a fit. We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information