Delta & Digitas Launch First Instagram-Fueled Travel Engine

Atlanta, GA

- Delta Air Lines, in partnership with Digitas, is launching, the first Instagram-fueled travel engine – where people can search photos from fellow travelers and book trips to the destinations that inspire them. 

- The site content is 100% fueled by real travelers sharing their photos with #SkyMilesLife, letting visitors search the best experiences real travelers are having right now.

- Each image on the site is tagged with the nearest airport  –  making it easy to get there with Delta and its partners, which fly to 1,000+ destinations. Users can click directly through to book a flight to that very place, then share photos from their trip to inspire another fellow traveler. 

- The content is primarily pushed through #SkyMilesLife on Instagram, making the whole experience a marriage of social and travel discovery. The campaign also includes activations across other social and traditional channels. Check out the other two videos for social here and here

The best travel plans are born from inspiration, but it can be hard to feel inspired on demand. A last-minute recommendation from a friend, a beautiful image you scroll past on Instagram, a dream you've had over and over about being on an island somewhere exotic: all of these sources inspire us to plan our most memorable trips, and SkyMilesLife seeks to bring us closer to that.” – Billy Boulia, VP/Group Director, Social Strategy, Digitas

Billy’s next SkyMilesLife adventure: Bali 

“Delta sees the value of being a global citizen – how travel and exposure to other cultures and experiences make the world a smaller, better, stronger place. With SkyMilesLife, we wanted to create a platform where our customers all over the world could share authentic travel experiences and inspire one another to get out in the world and discover everything it has to offer – all while making trip-planning easy and more enjoyable.” – Karla Zientowski, General Manager, Marketing, Customer Engagement & Experience, Delta Air Lines

Karla’s next SkyMilesLife adventure: Tokyo

Agency Credits

Chief Creative Officer: Ronald Ng; Executive Creative Director: Atit Shah; VP/Group Creative Director: Molly Crawford; Associate Creative Director: Brandon George; Sr Art Director: Bryanna Homeier; EVP, Group Account Director: Najla Haddad; VP/Account Director: Kelly Jacxsens; Account Director: Caitlin Berzok; Associate Director; Project Management: Park Fowlkes; Sr. Associate, Project Management: Ryan DeMattia; VP/Group Director, Social Strategy: Billy Boulia; Associate Director, Social Strategy: Trevor Davis; Sr. Associate, Social Strategy: Justin Ollivierre; VP/Group Director, Connections Strategy: Melissa Berger; VP/Director, Creative Strategy: Vanessa Toro; Sr. Creative Strategist: McKenzie McCart; Senior Analyst, Media Technology: Isabelle Andrews; SVP, Data & Analytics: Jackie Mockridge; Associate Director, Data & Analytics: Rachel Berry; Sr Analyst, Data & Analytics: Aman Garg; VP/Director, Executive Producer: Anna Prebluda; Producer: Melanie Liu; Editor: Annie Lefley; Sr Business Analyst: Kyle Eichin; Platform Partner: Wyng

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