Delta and Digitas Celebrate Record-Setting Travelers with The Delta Milestone Awards

Atlanta, GA

Delta Air Lines and Digitas today launch the Delta Milestone Awards, a new campaign designed to spotlight and celebrate some of their record-setting Medallion Members.

Created in partnership with Digitas, the campaign was inspired by wondering, “Out of all the Medallion Members, somebody had to fly the MOST…who was it?” The team set out to find that person and the Milestone Awards were born.

Delta Milestone Awards also are awarded to a few Delta employees – selected out of 80,000 – who have set records themselves and exemplify the Delta Difference.

The launch video introduces viewers to 3 Medallion Member winners, who are each presented with their award by a Delta Employee on a behind-the-scenes Delta tour. They are:

  • The Mega Miler – the member who reached the landmark 11 million lifetime mile mark in 2018.
  • The Go Gifter – the member who donated 2 million miles to charity.
  • The Skygrammer – the member who has shared the most photos with #SkyMilesLife on Instagram.

The website showcases all winners and their impressive travel stories, including:

  • The Top Miler – The member who set out on a challenge to see if he could earn 1 Million Miles in a year flying only domestic flights.
  • The Metal Head – The member who has flown on 91% of the aircraft models in Delta’s Fleet.
  • The Go Gifter – The employee with the most KaBOOM! and Habitat for Humanity community service hours. 
  • The Social Solver – The employee who handled the most @Delta requests on Twitter.

Campaign elements include Out-of-Home, Social, Email, and Website.

As in past years, hundreds of thousands of Medallion Members will receive a personalized email recap of their 2018 travel. The email will also show how their stats compare to the Milestone winners.

We know what an impressive tribe Medallion Members are—the places they go, the things they accomplish. And the data led us to the most incredible stories—these are the people you want to sit next to on your flight.”  Molly Crawford, VP/Group Creative Director, Digitas

Agency Credits: Chief Creative Officer: Atit Shah and Andrew Carlson; VP/Group Creative Director: Molly Crawford; Associate Creative Directors: Brandon George, Mussashi Shintaku; Sr. Art Director: Ali Nam; Sr. Copywriter: Emily Owens, Matt Shoemake; VP/Dir Creative Strategy: Vanessa Toro; VP/Group Dir Connections Strategy: Melissa Berger; VP/Account Director: Brooke Buerkle; Account Director: Katherine Barker; Project Manager: Yvonne Pak; Production Company: Humble; Director: Jonathan Yi; Music House: Marmoset

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