Publicis Media Austria expands digital portfolio with Digitas launch

Vienna, Austria

Publicis Media Austria presents its newest brand: Digitas. 

Everything from a single source: Digitas brings together digital expertise, content, creative, social media skills and traditional media know-how—this unique strategic approach sets the brand apart from most other media agencies in the Austrian market. 

The global network agency, part of Publicis Groupe, positions itself as “The Connected Marketing Agency” and offers clients a wide array of capabilities for holistic communication, as Erwin Vaskovich, CEO of Publicis Media Austria, said in a statement. “The global approach of Publicis Groupe is known as ‘Power of One’”, Vaskovich explained. “We view ourselves as a platform that brings together all the various disciplines in one organisation and is therefore able to offer a broad range of communication services to its customers. In this manner, the barriers created in siloes are broken down, and holistic work becomes possible. Now with the product portfolio from Digitas, we are taking another step in this direction in Austria as well.” 

Christoph Purkart, the in-house Digital Lead, and Markus Langer, the mastermind behind Digitas Austria, agree that the new unit at Publicis Media Austria brings added value: “We’re very pleased about the launch of the new Publicis Media brand on the Austrian market, especially as the unit truly rethinks digital concepts in many areas and also because, along with the strong paid media offering, we’ll be able to focus much more effectively on the owned and earned media sectors in future. The entire team is delighted to hit the market as a new brand and present its expanded product portfolio to existing and potential clients.” 

Digitas is being relaunched as a part of Publicis Media Austria with an experienced team. Its customers include international companies such as L’Oréal, Samsung, Iglo and Fiat Chrysler Automobiles (FCA). Digitas Austria is located at Gumpendorfer Straße 21, 1060 Vienna, Austria. 

ABOUT DIGITAS

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. 

Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 22 countries and 34 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com 

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