--DigitasLBi announces today Linda Piggot, Chief Integration Officer, elevates to Chief Growth Officer of DigitasLBi North America, leading all growth responsibilities for U.S. offices. She continues to report to North American CEO Tony Weisman.
--Linda has been with DigitasLBi for 14 years and currently provides oversight for Power Of One Publicis Groupe client engagements. In this role, she is responsible for ingesting growth from the Groupe as well as creating it for sister Groupe agencies.
--Having led the DigitasLBi team responsible for bringing in the Hewlett Packard Enterprise (HPE) global business, alongside Publicis Worldwide colleagues, Linda provides oversight of and support for Power Of One Client engagements including the DigitasLBi portion of OneHPE.
--Linda was previously the American Express Relationship Lead and supported the account for the last 10 years, prior to running the Publicis Groupe cross-agency team supporting Blackberry (B1). In these roles, Linda has helped the team to bring to market some of the most transformative (never-been-done-before) digital business building ideas, campaigns, services and products.
--She led the agency team that launched the UK’s first intelligent frequent shopper program which took Tesco, the grocery retailer, from #2 to becoming the UK’s #1 in under 6 weeks.
“This is a terrific move for Linda as she can continue her incredible track record of growth. She's a proven collaborator with our Groupe partners having won several major clients including HPE. We're excited to have Linda in this role and know she'll continue to help us grow and prosper.” -- Tony Weisman, DigitasLBi CEO North America